Brand Identity for IBGL (Institute of Board Game for Learning), an institute established within the board game association that later evolved into an independent organization focused on advancing learning through board games and supporting those who create learning experiences through play.

The rebrand marks a shift toward a clearer, more structured direction. The identity is designed to feel strong, precise, and institutional while retaining a sense of courage and exploration. It forms a flexible system that adapts across both board game and educational contexts, translating IBGL’s vision into a cohesive design language that supports learning through play.