To celebrate Coca-Cola’s 77th anniversary in Thailand, we designed the "Coke" Zaa in Every Soi Exhibition, an outdoor exhibition at Siam Square Soi 3 featuring 77 photographs collected through Coke Hunt, capturing stories and memories from across the country.

In collaboration with @readthecloudofficial , we contributed to both the creative direction and exhibition design, and we helped shape the exhibition narrative and translate it into an open-air experience. The exhibition invites visitors to explore the connection between Coke and everyday Thai life, a reminder that the spark of Coke lives not only in the bottle but also in the people, places, and moments that shape its story.